B Brand. Balance. #23 Audi business Responding to the tradition of

Responding to the tradition of Black poetry

Elitza Dulguerova

the urge to do something becomes stronger

and equality

A deeply personal meditation

B Brand. Balance. #23 Audi business Responding to the tradition ofAudis history began in the early twentieth century when August Horch, a former automobile engineer, merged four small sized automotive companies to establish Auto Union. After numerous mergers and acquisitions, auto Union joined the Volkswagen Group in 1964 and spent the following two decades rebranding itself. Initially, Audi was known only for making cars that performed well, but the brand has since come to represent a new style of understated