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Setting Profitable Prices A Step-by-Step Guide to Pricing Strategy--Without Hiring a Consultant Condition:Very Good Nigel Nicholson is at theTime tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important and difficult marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time consuming process unless, that is, you can afford to pay a consultant or outside agency to do it for you. But if you're like most