Competition Demystified: A Radically Simplified Approach to Business Strategy Hugh Howey At the nexus of design

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Competition Demystified: A Radically Simplified Approach to Business Strategy Hugh Howey At the nexus of designSince 1980, Michael Porters classic Competitive Strategy has provided the methodology that most big companies use for strategic analysis. But now, distinguished Columbia Business School professor Bruce Greenwald offers a bold new theory of competitiona theory that is far simpler than Porters and much easier for strategic planners to apply in the real world. Greenwald argues that there is only one essential factor in determining competitive advantages: