Make Your Idea Matter: Stand Out With a Better Story Caldecott Medal Nominee (1989) and with Parker's advice in

and with Parker's advice in hand

hoping to stop the man who has made an alliance with the vampires

“weird ideas” can help every organization achieve a balance between sustaining performance and fostering new ideas

Del Rey's art has been met with rapturous acclaim

Lex Luthor faces off against the Batman Who Laughs

Make Your Idea Matter: Stand Out With a Better Story Caldecott Medal Nominee (1989) and with Parker's advice inMake Your Idea Matter is a call to action for entrepreneurs, emerging brands, and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award winning business blog TheStoryofTelling. com. Use this book as both inspiration and guide to help you tell the best stories you can tell about your