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a new generation of entrepreneurs is sparking yet another cultural upheaval through technology

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The Infinite Game #second-story-changedmylife and silk ventured to theThe New York Times bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game? In The Infinite Game, Sinek applies game theory to explore how great businesses achieve long lasting success. He finds that building long term value and healthy, enduring growth that playing the infinite game is the only thing that