Corporate Image Management : A Marketing Discipline for the 21st Century Abhijit V. Banerjee marketers and finance leaders

marketers and finance leaders

In the beginning

but whose pathways to success could not be more different

How many times have you arrived at work

the choices

Corporate Image Management : A Marketing Discipline for the 21st Century Abhijit V. Banerjee marketers and finance leadersCorporate Image Management is a comprehensive, practical introduction to one of the most potent marketing and management tools available for the use of senior executives. Progressive corporate leaders will want to use this new discipline to drive their organizations in today's increasingly competitive markets. The corporate image communicates the organization's mission, the professionalism of its leadership, the calibre of its employees, and its roles