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Simona Jonathan Boyarin This new edition has an

SKU 52853508003
4.6
Description

This new edition has an exciting and modern new design and is structured into 6-parts: the first 2 sections focus on what Marketing Communications is and how it works

Through these brilliantly imagined characters and stories

this book will deepen your ideas about human motivation and help you boldly chart a new path ahead

More use of Strategy Capsules in every chapter that give more detailed examples of each strategy being implemented by a real company and the impacts the strategy has on their operation

In Dual Transformation

Simona Jonathan Boyarin This new edition has an

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