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This new edition has an exciting and modern new design and is structured into 6-parts: the first 2 sections focus on what Marketing Communications is and how it works
Through these brilliantly imagined characters and stories
this book will deepen your ideas about human motivation and help you boldly chart a new path ahead
More use of Strategy Capsules in every chapter that give more detailed examples of each strategy being implemented by a real company and the impacts the strategy has on their operation
In Dual Transformation
Simona Jonathan Boyarin This new edition has an
US$ 108.00
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US$ 121.00
US$ 121.00