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Asian Brand Strategy: How Asia Builds Strong Brands new-arrivals-040322 " and "Play the Tombstone

SKU 46817472182
4.4
Description

" and "Play the Tombstone Game

why stubbornness is a key characteristic of gritty people

in the space of five weeks

selected as the 2004 winner of the Yale Younger Poets prize

are extraordinary

Asian Brand Strategy: How Asia Builds Strong Brands new-arrivals-040322 " and "Play the TombstoneThis book provides insights into Asian branding as a strategic tool, offering a framework for understanding branding strategies across Asia. It covers success stories, challenges, and opportunities for future growth, and includes theoretical frameworks, models, and up to date case studies on Asian brands.

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