L. L. Bean: The Making of an American Icon Condition:Like New asserting themselves

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L. L. Bean: The Making of an American Icon Condition:Like New asserting themselvesL. L. Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with customers' needs, L. L. Bean embodies the best qualities long associated with traditional American living: rugged individualism, stubborn determination, and simple ingenuity. Written by Leon Gorman, grandson of