Fascinate, Revised and Updated : How to Make Your Brand Impossible to Resist Condition:Like New Lacey must assume a fake

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Fascinate, Revised and Updated : How to Make Your Brand Impossible to Resist Condition:Like New Lacey must assume a fakeWhy is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word "fascinate" comes from the Latin word