Marketing Plan Handbook Condition:Well Read and USA Today Bestseller

and USA Today Bestseller

has become one of the richest individuals in history

But now people are experimenting with new forms of ownership

"--Amy Bloom

it is refreshing to find a book that clearly shows how parent companies can add rather than destroy value in their businesses

Marketing Plan Handbook Condition:Well Read and USA Today BestsellerSuccessful marketing consultant Robert W. Bly cuts through the clutter of short lived marketing techniques and trendy gimmicks and reveals the 12 critical steps necessary to build a practical marketing plan that produces the results of an expensive consultant without the hefty costs. Entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate timeless and up and coming techniques, create a success