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Big Data at Work: Dispelling the Myths, Uncovering the Opportunities Warren Berger is that a new category

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Big Data at Work: Dispelling the Myths, Uncovering the Opportunities Warren Berger is that a new categoryGo ahead and be skeptical about big data. The author was at first. When the term 'big data' first came on the scene, bestselling author Tom Davenport (Competing on Analytics; Analytics at Work) thought it was just another example of technology hype. But his research in the years that followed changed his mind. Now, in clear, conversational language, Davenport explains what big data meansand why everyone in business needs to know about it. Big Data at

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