Upside-Down Marketing: Turning Your Ex-Customers into Your Best Customers Condition:Well Read Saddam Hussein chooses Frank Sinatra's

Saddam Hussein chooses Frank Sinatra's "My Way" as the theme song for his fifty-fourth birthday

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hard-working Betty has escaped to the country with her two fatherless children

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in ways that make each palpable and unforgettable

Upside-Down Marketing: Turning Your Ex-Customers into Your Best Customers Condition:Well Read Saddam Hussein chooses Frank Sinatra'sA bestselling author unlocks an often overlooked sales and profit opportunity winning back ex customers. Walther shows how to reach people whose buying activity has tapered off or stopped and convert them into the company's best customers. Each chapter contains practical tips and an action plan that readers can apply in their own situation. Author: George R. Walther Publisher: McGraw Hill Companies Publication Date: 1994