Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Lincoln Award (2016) Theodore Finch is fascinated by

Theodore Finch is fascinated by death

a mild-mannered yet ruthlessly efficient bodyguard

Sin delivers gritty

a thought outside the box

Most methods advocate a room-by-room or little-by-little approach

Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Lincoln Award (2016) Theodore Finch is fascinated byWhat is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and "Made to Stick" is the