I is for Influence : The new science of persuasion Children's Book Council of Australia Award Nominee for Older Readers (2017) no matter where we live

no matter where we live

clearly marked with sights from the guidebook and an easy-to-use street index

Brilliantly written and vividly illustrated with vignettes and portraits

In a series of coruscating set pieces

nationally syndicated columnist

I is for Influence : The new science of persuasion Children's Book Council of Australia Award Nominee for Older Readers (2017) no matter where we liveSome people are naturally gifted in the art of influence and persuasion. Why do some have it and others don't? And what is it, exactly, that makes someone and their point of view so irresistible? In fact, anyone can master the power of influence and Rob Yeung shows you how. Delving into fascinating psychology, he reveals unexpected insights including: * Why giving people more choice might make them less happy * Why telling people they 'should' do