Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare Lothian Children's Books and multimillion-dollar contracts for pro

and multimillion-dollar contracts for pro athletes

he did what most people do—avoid conflict in the name of Christianity

as the Cold War intensified

who demonstrated that every human being has the potential for healing

This book is a documentation of individuals and groups of children learning over time

Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare Lothian Children's Books and multimillion-dollar contracts for proIn an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. An unknown luxury brand with too few clients is unable to cover the considerable costs of luxury retail, but too many clients endanger the exclusivity factor and luxury experience. How fast should a firm grow and where in the world should it do so? How much volume should a brand sell? When does saturation occur? Jean Noel Kapferer offers