Yo-Zuri Bull Pop swimbaits When the sun glares off

When the sun glares off the water and you're scanning the depths for that trophy Pike or Musky

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or belly-rig with a treble (not included) when you want maximum bite conversion in open water

Shallow Water Highlight

Why We Love the Shimano Sellus

Yo-Zuri Bull Pop swimbaits When the sun glares offYo Zuri is proud to announce the introduction of the new and improved Bull Popper. The Bull Popper has been redesigned with added features and a lower price point. This versatile popper comes in one size and ten color patterns to cover a variety of inshore and offshore fishing applications. Perfectly weighted for long distance casting, the Bull Popper is ideal for surf casting for Striped Bass, Jack Crevalle or Roosterfish or for casting to breaking