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That Will Never Work: The Birth of Netflix by the first CEO and co-founder Marc Randolph category_Future Icons Enjoy the timeless elegance ofLaura recommends: "The founder of Netflix wrote a truly great book about resilience and how sometimes failure is what can make a business really take off. He shares his story of how he started Netflix and, in fact, how before he grasped the concept of Netflix, he had several businesses fail. It's a great lesson in having the encouragement to try again and not be discouraged."