George Lois: The Big Idea: On Creating the Big Idea Fredrik Axling Signed by Franck Bohbot on

Signed by Franck Bohbot on verso

I was introduced to a soap opera director and then given free rein to shoot on set

from near-complete obscurity to great desirability

away from the crowd

Demand chose works by different generations of artists

George Lois: The Big Idea: On Creating the Big Idea Fredrik Axling Signed by Franck Bohbot onFirst edition of George Lois: The Big Idea: On Creating the Big Idea (2008). Medium format hardback in fine condition. Slight wear to outer book jacket. Please see photos for reference. About George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life. Astute media critics