Goldwell Elumen Play Semi-permanent Hair Color – Oxidant-free Vivid Shades Ingredient_Amino Acids Its stabilized formula ensures your

Its stabilized formula ensures your color application is uniform and lasting

and the Blue Toning Conditioner softens

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Yellow or brassy undertones

Creatine - intensive formula to instantly rebuild the internal structure of the hair

Goldwell Elumen Play Semi-permanent Hair Color – Oxidant-free Vivid Shades Ingredient_Amino Acids Its stabilized formula ensures yourGoldwell Elumen and Elumen Play are high performance direct dye color systems designed to deliver exceptional brilliance, intensity, and shine without oxidative developers. Elumen provides long lasting, high chroma permanent results, while Elumen Play offers expressive, semi permanent shades that fade beautifully and evenly. Both systems use innovative pigment technology that penetrates into the hair without ammonia, peroxide, or traditional