A Ship Called Dignity art-code-#3/100 the importance of the art

the importance of the art directorship of the ad is normally second to the impact of the commercial message

my mind started to work out a plan

as there is a great deal going on

I just wanted one shot - something visually strong

There is no easier model to work with or instruct

A Ship Called Dignity art-code-#3/100 the importance of the artLARGE Edition of 12 Unframed 56" x 79" Framed 71" x 94" STANDARD Edition of 12 Unframed 37" x 52" Framed 52" x 67" Great photographs implicitly should be rare. In my mind, if a contemporary photograph is sufficiently powerful in content and evocative in light and line to be looked at for a long time, there is a chance it has something that is art, not reportage. But there is a third variable needed to elevate an image to a higher pantheon: relevance.